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Mission statement

Our mission is to tackle the epidemic of misdiagnosed B12 deficiency through education, prevention and advocacy globally.

We are a social enterprise, this means that any profit is re invested to achieve our goals.

 Some description

Our Goals

• To raise awareness of B12 deficiency amongst all healthcare professionals and the general public.

• Promote early diagnosis and appropriate treatment to prevent neurological injury, fall related trauma, cognitive decline, mental illness, intellectual and/or physical disability and premature death.

• Educate society and medical professionals on the role B12 deficiency plays in all aspects of health with the help of Sally Pacholok, R.N. and emergency medicine physician Dr. Jeffrey Stuart. 

• Enlist help from medical professionals, media and governmental agencies to expose misdiagnosis and eliminate the billions of wasted healthcare spending worldwide.

• Work with other countries to create a Worldwide B12 Awareness Day - In the US Sally Pacholok, R.N. declared September "B12 Awareness Month".

• Assist patients in obtaining appropriate treatment.

• Raise awareness of B12 treatment for victims of poisoning by products of combustion. 

• Encourage collaboration of patient groups and build a support community.

• Campaign for screening for all symptomatic patients and all at risk groups.

• Continue campaigning for injectable B12 to be made available over the counter.


Our vision 

• That the medical and healthcare community receive updated information on diagnosing and treating B12 deficiency. 

• That all patients are fully educated about their condition and are empowered to challenge incorrect management. 

• That all patients are treated as individuals so that they may enjoy good health and full engagement in society.

• That access to injectable B12 be made easier in countries where currently it is restricted to prescription only.

• Develop protocols for health care providers to improve their delivery of care.

• Promote further research in diagnosis and/or treatment of B12 deficiency



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